Frederick F. Reichheld Loyalty Rules! How Leaders Build Lasting Relationships in the Digital Age. содержание, отзывы, заказ, купить. Скачать описание  Главная » Книги » Loyalty Rules! How Leaders Build Lasting Relationships in the Digital Age
На главную. Frederick F. Reichheld Loyalty Rules! How Leaders Build Lasting Relationships in the Digital Age. содержание, отзывы, заказ, купить. Скачать описание
Иностранные
языки
в Украине
Разделы
Новости
Языковые курсы
Афиша
Каталог компаний
Репетиторы
Бюро переводов
Книги
Тендер на обучение
Публикации
О проекте
Подписка
Поиск
Мы читаем
Conflict of Laws
460 pages.This clear and authoritative introduction to the principles of private international law, a c...

Public Relations Practices: Managerial Case Studies and Problems (6th Edition)
432 pages This text, written by two of the most respected and honored individuals in the field, has bec...

 
Книги

Loyalty Rules! How Leaders Build Lasting Relationships in the Digital Age

Автор:  Frederick F. Reichheld
Тематика:Книги на английском языке
Язык:Английский
 
Название Интернет-магазина Сделать заказ
"Бамбук"

Hardcover - 304 pages 1st edition (August 10, 2001) Reichheld (The Loyalty Effect), director emeritus of Bain & Company, believes that companies today over-emphasize short-term profits at the expense of employees and customers. Reichheld offers six loyalty principles (employed by top-shelf companies such as Enterprise-Rent-a-Car and Dell Computer), including: "reward the right results"; "listen hard and talk straight"; "preach what you practice." Company profiles with comments from executives are particularly useful It"s trendy these days to decry a lack of loyalty among employers, employees, customers, and even investors, and blame it for everything from drops in business profitability to the decline of civilized society. But Frederick F. Reichheld, a Bain & Company director emeritus, insists that loyalty lives--and, in fact, remains a major reason for the success enjoyed by some of the leading names in both the Old and New Economies. Loyalty Rules, his follow-up to 1996"s The Loyalty Effect, shows how practices that built such relationships in organizations like Harley-Davidson, Enterprise Rent-a-Car, Cisco Systems, and the U.S. Marine Corps help improve the atmosphere for all concerned and aid in producing better bottom-line results. The bulk of the book focuses on specific, real-world applications of Reichheld"s Six Principles of Loyalty: in "Preach What You Practice," for example, he outlines various ways that "loyalty leaders" can articulate relevant concepts while clarifying "how these same philosophical foundations are ... not just feel-good platitudes." Reichheld also includes sample questionnaires from his Acid Test Survey, a critical part of the prescribed diagnosis-and-remedy program that is freely available on the author"s Web site






Отзывы по книгам:

Выскажи свое мнение о материале ПЕРВЫМ!

* Обязательные поля

Имя *:
 
Електронная почта :
 
Новый комментарий *:




 

Гость сайта

Константин Кузьмин

Уважаемые посетители проекта MOVA.COM.UA, предлагаем Вашему вниманию интервью с руководителем языкового центра "Tower", Константином Кузьминым.

Подробнее
Партнеры
Copyright © 2004-2008, Центр Развития Карьеры "Формула Успеха"
тел. (044) 501-28-69(68) (многоканальный), e-mail: manager@mova.com.ua
Условия использования информации, размещённой на mova.com.ua
Выставка по кадровому менеджменту "Персонал EXPO" г. Киев

Книги » Loyalty Rules! How Leaders Build Lasting Relationships in the Digital Age